Angelina Jolie Joins Forces with Chloé for Debut Clothing Line Collaboration Atelier Jolie, the fashion label launched by Angelina Jolie, has announced a partnership with renowned French luxury brand Chloé to introduce an exclusive capsule collection for women.
In an official statement released on Monday, Chloé revealed that the upcoming ready-to-wear collection would embody "a contemporary expression of femininity" while celebrating authentic connections among women.
The collaborative design process will involve both the Hollywood icon and Chloé's creative director, Gabriela Hearst, who will soon be departing from the brand.
The collection aims to showcase the shared commitment of both brands towards enhancing social and environmental sustainability through increased transparency and accountability.
Distinctively, this line will feature a higher proportion of eco-friendly materials sourced through Chloé's extensive network, surpassing any previous offerings by the esteemed French label. Emphasizing flowing silhouettes and tactile embellishments, the collection draws inspiration from Jolie's personal wardrobe, with a particular focus on sophisticated eveningwear pieces.
Angelina Jolie Partners with Chloé to Showcase Ethical Fashion in Debut Collection Angelina Jolie's brand, Atelier Jolie, has unveiled its collaboration with esteemed French luxury fashion house Chloé, introducing a womenswear capsule collection that champions ethical practices.
The collection will feature pieces that highlight artisans from Fair Trade enterprises and emphasize female-led companies. Additionally, a significant portion of the looks will be created using deadstock materials, promoting sustainable fashion.
Expressing her belief in Jolie's vision for Atelier Jolie, Gabriela Hearst, Chloé's creative director, stated, "It is a way to elevate others through the beauty of garment-making and her deep respect for the environment. It's an honor for me that Chloé will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloé so deeply."
Jolie emphasized the significance of working with Chloé, as it is one of the few luxury brands certified as a B Corp, reflecting a commitment to social and environmental responsibility. She expressed her hope that all women would feel comfortable and beautiful in this capsule collection. Jolie further revealed that her earnings from this collaboration would be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.
As the inaugural collaborator for Jolie's brand, Chloé adds its prestigious name to Atelier Jolie's journey towards promoting sustainable fashion practices. Launched in May, Atelier Jolie aims to facilitate collaborations with tailors, pattern-makers, and artisans worldwide, utilizing leftover vintage materials and deadstock, while shining a spotlight on everyone involved in the creative process.
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