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Tribute acts took to the streets outside Meta's London headquarters to stage a protest after their Facebook and Instagram profiles were deleted due to the platforms' rules against impersonation. Among the protesters were tribute acts impersonating Dolly Parton, Freddie Mercury, Adele, Britney Spears, Taylor Swift, and George Michael. They argued that these actions were unfair and jeopardized their livelihoods.
"We are being banned," expressed one of the tribute acts, highlighting the challenges they face. In response, Meta (formerly Facebook) informed the BBC that tribute performers were allowed on their platforms but were required to make it clear that they were not the actual stars. However, the tribute acts claimed that their accounts had been repeatedly banned despite following the guidelines.
Kelly O'Brien, who performs as Dolly and relies on it as a full-time job, explained that they had initiated a campaign three months ago and had received some promises from Meta regarding the issue. However, even after some accounts were reinstated, they were banned again. O'Brien revealed that the problem extended globally, with tribute acts from all over the world contacting her for assistance, sharing their frustration and the impact on their businesses.
Meta acknowledged that tribute act pages and accounts were allowed and stated that some had been wrongly removed. They attributed these errors to technology but reassured that they were working on resolving the issue. Meta encouraged tribute acts to clearly indicate in their bios or profiles that they were not the real individuals they were impersonating.
Madeleine Roberts, also known as Shania Twain, expressed her disappointment with the situation, describing how the loss of her following had affected her ability to promote her shows and connect with fans. Having performed as Shania for 24 years, she explained that she now had two pages—one that unexpectedly came back online and another for her work with bands in addition to her solo performances.
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