Shocking Shake-Up: Rihanna Passes the Torch, Names New CEO for Savage X Fenty

Rihanna Makes Bold Move: Steps Down as CEO of Savage X Fenty, Takes on Powerful Role as Executive Chairman
Shocking Shake-Up: Rihanna Passes the Torch, Names New CEO for Savage X Fenty

Rihanna, the multi-talented artist and entrepreneur, has made a significant announcement regarding her lingerie brand, Savage X Fenty. In a recent statement to Vogue Business, Rihanna shared her decision to step down as the chief executive officer of the brand she founded in 2018. Expressing her gratitude for the tremendous impact Savage X Fenty has had on the industry, Rihanna emphasized that this move marks an exciting new chapter for the brand. As she transitions to the role of executive chairman, Rihanna's leadership and vision will continue to guide the brand's expansion and connection with consumers. To ensure a smooth transition, Rihanna appointed Hillary Super, the former CEO of Anthropologie Group, as the new CEO of Savage X Fenty. Rihanna expressed her excitement in welcoming Super, recognizing her as a strong leader dedicated to taking the business to new heights. This strategic shift reflects Rihanna's ongoing commitment to the growth and success of Savage X Fenty, solidifying her influence as she navigates this new chapter in her entrepreneurial journey.

Rihanna, the renowned singer and business mogul, has announced a significant change in her role within her lingerie brand, Savage X Fenty. After leading the company as CEO since its inception in 2018, Rihanna will be transitioning to the position of executive chairman. In a statement to Vogue Business, she expressed her pride in the brand's impact on the industry and emphasized that this transition marks just the beginning of their journey towards further expansion and consumer connection.

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To ensure a seamless transition, Rihanna has appointed Hillary Super, former CEO of Anthropologie Group, as the new CEO of Savage X Fenty, effective June 26. Rihanna expressed her excitement and gratitude for welcoming Super into the role, highlighting her strong leadership qualities and commitment to elevating the brand to new heights.

Super brings a wealth of experience to the position, having served as the global CEO at Anthropologie Group for four years, along with leadership roles at renowned companies like Guess, American Eagle, Gap, and Old Navy. She expressed her enthusiasm for joining the Savage X Fenty family, acknowledging the brand's influential position in the lingerie and apparel industry, as well as its inspiring dedication to inclusivity and fearlessness.

As Savage X Fenty continues to flourish and gain popularity, it has been diversifying its business strategies beyond e-commerce. The brand has successfully expanded into wholesale and bricks-and-mortar, with the opening of seven stores in prominent locations such as Los Angeles, Houston, Las Vegas, and Atlanta.

Despite stepping down as CEO, Rihanna will maintain a leadership role as executive chair of the brand, ensuring her continued involvement in shaping its direction and success. With this strategic transition and the appointment of Hillary Super, Savage X Fenty is poised for further growth and innovation in the lingerie market.

Shocking Shake-Up: Rihanna Passes the Torch, Names New CEO for Savage X Fenty

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