Kim Kardashian has made a significant impact in the fashion industry, not only as a reality TV star but also as a businesswoman and entrepreneur. Through her brand, SKIMS, Kim Kardashian has revolutionized the world of lingerie and shapewear. With her keen eye for style and her relentless pursuit of perfection, Kim Kardashian has created a line of undergarments that cater to women of all shapes and sizes. The success of SKIMS can be attributed to Kim Kardashian's unwavering dedication and hands-on approach. From meticulously selecting fabrics to personally modeling the pieces, Kim Kardashian has infused her personal touch into every aspect of the brand. The name "Kim Kardashian" resonates throughout the SKIMS collection, serving as a testament to her vision, influence, and commitment to empowering women through comfortable and stylish underwear.
Kim Kardashian recently revealed in an interview with TIME that she may not want to continue posing in her underwear when she reaches her 50s, but she is willing to do anything to maintain a youthful appearance. She acknowledged the efforts she and others make to look as young as possible, emphasizing their determination not to give up without trying.
As she matures, Kardashian expressed a desire to step away from the intense spotlight she currently occupies. In her exclusive cover story for TIME magazine, the reality TV star and entrepreneur opened up about her journey to success and the mistakes she made along the way in establishing her renowned SKIMS empire.
SKIMS, her loungewear and shapewear brand, has gained recognition by being included in TIME's list of the 100 Most Influential Companies for the second time. The brand has featured various celebrities in its campaigns, including Snoop Dogg and Brooke Shields, with Kardashian herself appearing in a few as well.
However, Kim Kardashian acknowledged that there may be a "time stamp" on her age and the period during which she feels comfortable posing in her underwear, implying that this may not be a lifelong pursuit for her.
Kim Kardashian revealed that as she enters her 50s, she doesn't envision herself continuing to pose in her underwear. She expressed a desire to reduce her appearances and participate in fewer campaigns each year. However, she emphasized that she and others in her circle will make every effort to maintain a youthful appearance, stating, "We'll do anything we can to look as young as we can. We're not going to go out not trying."
Currently, Kardashian is fully dedicated to her business ventures. As TIME magazine reported, she not only serves as the creative director of SKIMS but also spends hours as a fit model, trying on the brand's pieces. She estimates having worn around 7,000 SKIMS items already and values the importance of personally experiencing the products. She stated, "I always like to see it on myself. I can absolutely tell when I miss a few drops."
In addition to her existing endeavors, Kardashian has been working on a new line extension—a venture into menswear, which is set to debut in the fall, according to TIME.
Since its launch in 2019, SKIMS has marked a significant journey of growth and success for Kim Kardashian. She was recognized as one of TIME's most influential people in 2015, and her brand continues to expand and innovate.
Kim Kardashian reflected on the early stages of her career, admitting that she didn't fully grasp the trajectory of her success and made licensing deals with conflicting companies. She recalled instances where she partnered with both a cupcake brand and a weight-loss pill brand simultaneously, illustrating the lack of direction she had at the time.
Furthermore, she discussed the personal nature of her business. SKIMS originated from a vulnerable place, revolving around her body and its unique shapes. Kardashian expressed that she takes this aspect of her brand deeply to heart.
Recently, Kardashian celebrated a new achievement for her company at the Time100 Summit. For the occasion, she donned a completely sheer pastel yellow ensemble by Rick Owens, consisting of an oversized blazer, wide-leg trousers, and a matching bandeau. To complete the look, she accessorized with a diamond chain spelling out "Kim" and wore pointy white heels.
During the panel discussion, Kim Kardashian not only discussed her future plans for SKIMS but also expressed her passion for law and the possibility of pursuing a career as a full-time attorney. When asked if she could envision a life away from the public eye, she stated that she would be just as content practicing law.
The journey of studying law has had a profound impact on Kardashian, expanding her perspective in significant ways. She acknowledged that the process can be overwhelming due to the extensive work involved. In a recent experience, she took her sister Khloé Kardashian to visit a prison for the first time, which proved to be an eye-opening encounter for her sibling.
Kim Kardashian's dedication to the study of law and her interest in criminal justice reform has been evident in recent years, and it seems that she continues to be deeply committed to making a difference in the field.
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