In an exclusive promo for Season 3 of Hulu's "The Kardashians," titled "Cuff It," the Kardashian-Jenner clan, including Kim, Khloe, Kourtney, Kendall, Kylie, and their momager Kris Jenner, delved into the realm of music videos. Directed by renowned music video director Arrad, known for his work with artists like Missy Elliott, Nicki Minaj, and Chris Brown, the promo fulfilled the long-awaited desires of the Beyhive.
The reality TV stars showcased their roller-skating skills in a high-energy video set to Beyoncé's popular track. The visuals captured the attention of fans, who were treated to a four-hour shoot at a roller rink. Clad in sleek and form-fitting bodysuits, the five sisters and their momager dazzled viewers with their impressive moves.
"The essence of this shoot went beyond the glitz and glamour; it was about immortalizing the unbreakable bond they share as a family. You can't orchestrate that," expresses Arrad in his conversation with ET. "The roller rink became our grand stage, with the Kardashians and Jenners shining as our stars, and together we crafted a spectacle filled with radiance, joy, and affection."
The director aimed to capture the distinct styles of each reality star, stating, "Within each brilliant frame, there resided six distinct personalities, each contributing their own allure to the project. It was a delight to encapsulate this essence within the music video."
New episodes of The Kardashians are available for streaming on Hulu every Thursday.
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